Launching extend Platform

At extend, we have always been guided by a deeply held conviction: technology should never be about adding complex layers to our work, it should be a bridge that brings organizations closer to people, empowering brands to grow genuinely and sustainably. It is from this belief that we are proud to launch our proprietary platform, extendad.

Working on the ground alongside marketing teams, we felt the daily frustration of fragmented tools, scattered chat threads, endless spreadsheets, and critical decisions driven by guesswork rather than real insights. We saw valuable creative energy spent chasing operational tasks instead of crafting work that connects. extendad was born to change this: one seamless platform where your journey begins and ends with clarity, uniting cultural listening, influencer activation, and media distribution in one place.

Because influence is a decision we enable

We purposefully chose to launch extend Platform with its influencer marketing ecosystem first. We believe influencers are the defining voice of modern communication. Yet for too long, this space operated without transparent data or reliable systems. We felt that an industry carrying so much weight for brand stories deserved the same discipline, rigour, and clarity that traditional media buying has enjoyed for decades.

End-to-End Capabilities Crafted Around Your Workflow

We designed extend Platform to be an intuitive daily partner for marketing teams—whether you are an agency guiding multiple brands or an in-house team striving to make an impact—built around three core pillars:

• Insightful Planning: Discover creators through the region's largest ad library (featuring over 1 million ads) and access verified identity profiles for over 70,000 influencers. Understand market spending, evaluate true brand fit, and schedule campaigns around our integrated cultural calendar to ensure your message arrives at the right moment.
• Frictionless Management: Replace cumbersome email threads and spreadsheets. Generate professional booking orders, share briefs, and manage campaign financials securely through a single, transparent link.
• Live & Honest Analytics: extendad detects campaign content the moment it goes live, pulling real performance data directly from Snapchat, TikTok, Instagram, X, and Youtube. Say goodbye to manual screenshot reports and share live dashboard links directly with your leadership.

Rooted in Our Culture, Built for Our Region

We did not want extend Platform to be an imported solution localized on the surface. We built it natively from the ground up with an Arabic-first ethos and a nuanced understanding of Saudi and Arab audience behaviors. At extend, we care deeply about cultural nuances because we know they make the difference between an ad that gets skipped and a story that touches people's lives.

Our goal is simple: to give your team back their time, so you can focus on what actually matters; crafting strategy, nurturing creativity, and building lasting relationships with your audience.

Discover extend Platform for yourself at extendad.com.